foody

The Product

The Problem

Foody is a cutting-edge food delivery app designed to bring your favorite meals directly to your doorstep with just a few taps on your device.

In an increasingly digital world, consumers demand swift, reliable, and diverse food delivery options. Yet, many available platforms fall short, offering limited variety, unpredictable delivery times, and a lack of personalized experiences. Foody seeks to address these gaps.

Project duration

The Goal

August 2023 to October 2023.

To develop a seamless and intuitive food delivery platform that not only offers a vast range of culinary options but also personalizes the user experience, ensuring timely deliveries every time. Foody aims to revolutionize the way consumers connect with their favorite meals.

Through in-depth interviews and empathy mapping, we honed in on our primary user group: working adults juggling demanding schedules. While our initial belief was that these users lacked time for meal preparation, our research unveiled more. Many faced obstacles beyond time, such as family commitments or personal challenges, making even grocery shopping or dining out difficult. This insight was invaluable, directing us to design Foody to be more than just quick but also versatile in addressing diverse user needs.

Persona: Malik

Problem statement:

Malik is a busy Music producer who needs easy access to healthy food ordering options because they have no time to cook dinner for themself.

User Journey Map

Mapping Malik’s user journey revealed how helpful it would be for users to have access to a dedicated Foody app.

Draft Wireframes

Taking the time to draft iterations of each screen of the app ensured that the elements that made it to digital wireframes would be well-suited to address user pain points.

Starting the Design

Digital Wireframes

As the initial design phase continued, I made sure to base screen designs on feedback and findings from the user research.

A confirmation page in a food delivery app assures users their order has been received, provides a summary for review, and fosters trust by setting clear expectations on delivery time and costs.

Low-fidelity Prototype

Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was browsing and ordering so the prototype could be used in a usability study.

View the Foody

Low-fidelity Prototype

Usability Study: Findings

Round 1 findings

1. Users want to find their past orders and reorder again.

2. Users wish for more food options.

Round 2 findings

1. Users are dissatisfied with the delivery time feedback.

2. Users are confused about using coupons.

High-fidelity Prototype

The final high-fidelity prototype presented cleaner user flows for ordering. It also meet user needs for delivery option and more restaurants.

View the Foody

High-fidelity Prototype

Accessibility Considerations

1. Used icons to help make navigation easier.

2. Used detailed imagery for restaurants and foods to help all users better understand the designs.

3. Provided access to users who are vision impaired through adding alt text to images for screen readers.

Going Forward

Takeaways

Impact:

The app makes users feel like Foody App really thinks about how to meet their needs.

One quote from peer feedback:

“The app made it so easy and fun to order delivery food! I would definitely use this app for a delicious, fast, and even healthy meal.”

What I learned:

While designing the Foody App, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.

Next steps

Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.

Conduct more user research to determine any new areas of need.

Implement a night mode feature that adjusts the app's color scheme to be more eye-friendly in low light conditions.